Welcome to my DCIM Capstone Project Blog site

This is the excerpt for your very first post.


Chipotle Case Study

Chipotle created a “Scarecrow Campaign” in 2012 to recognized other food competitors using processed ingredients. The campaign was  launched on YouTube and had  with no paid media for the first four weeks. Then the campaign was placed in a national newspaper, given social media PR help,  and it launched a an interactive game with a mobile coupon…

What Is Public Relations ?

There are multiple interpretations for defining what exactly Public Relations means, however, Public Relations or PR can is defined as, “ the management of communication between an organization and its publics”. In Social Media and The Rebirth of PR: The emergence of Social media as a Change Driver for PR, author Illiyana Stareva discusses that…